PIG (Punch-In-The-Gut) Paid Ads
That Actually Convert
PIG
(Punch-In-The-Gut) Paid Ads
That Actually Convert
PIG (Punch-In-The-Gut)
Paid Ads
That Actually Convert
Look, a lot of people make pretty ads.
And if you like compliments, pretty ads are great. There’s nothing wrong with that.
But if you came here looking for sales, you’re in the right place. I make PIG (Punch-In-The-Gut) ads, the kind that wouldn’t win a design award but always seem to sell.
My copy and concepts are written to make someone reach for their wallet. And that’s the only kind that pays anybody’s bills.
I write ads that punch your customers right in the gut. I want them to see it and think, “oh sh*t, that’s me,” and not be able to sleep until they’ve ordered your product or service.
Feel free to go through my portfolio and get an idea of how I work yourself.
Sincerely,
Lahndon Homola
P.S. I only take on a handful of projects at a time, and I don’t send this to just anyone. If you’re reading it, I already think you’re worth the work.
CREATIVE TYPES
A collection of different creatives I am experienced in producing.
01
CREATIVE TYPES
A collection of different creatives I am experienced in producing.
CREATIVE TYPES
A collection of different creatives I am experienced in producing.
About Lahndon
02
About Lahndon
About Lahndon
I didn't start in direct-response marketing. I was in nursing school, training to become a nurse with one of my friends at the time, when I realized the thing I actually couldn't stop thinking about was sales. So against the advice of my family and those around me, I dropped out.
I got into direct response specifically through building a DTC ecommerce brand from the ground up, writing the ad copy, testing different angles, watching what actually made people buy versus what looked pretty. And well… that's when it clicked. I haven't stopped studying it since. I've read almost every copywriting book you'll find out there today. I'm actively joining new creative strategist/sales courses and furthering my knowledge as well.
Now, I'm pursuing it full time. Direct response copywriting, creative strategy, AI-powered production, and the media buying to put it all in front of the right people.
I didn't start in direct-response marketing. I was in nursing school, training to become a nurse with one of my friends at the time, when I realized the thing I actually couldn't stop thinking about was sales. So against the advice of my family and those around me, I dropped out.
I got into direct response specifically through building a DTC ecommerce brand from the ground up, writing the ad copy, testing different angles, watching what actually made people buy versus what looked pretty. And well… that's when it clicked. I haven't stopped studying it since. I've read almost every copywriting book you'll find out there today. I'm actively joining new creative strategist/sales courses and furthering my knowledge as well.
Now, I'm pursuing it full time. Direct response copywriting, creative strategy, AI-powered production, and the media buying to put it all in front of the right people.
Skills
Direct Response Copywriting
3+ Years
Direct Response Copywriting
Creative Strategy & Ideation
3+ Years
Creative Strategy & Ideation
AI Video Production
2+ Years
AI Video Production
Advertorial & Pre-Sell Writing
2.5+ Years
Advertorial & Pre-Sell Writing
Paid Social Media Buying
2.5+ Years
Paid Social Media Buying
Funnel Strategy & Optimization
2.5+ Years
Funnel Strategy & Optimization
Ad Platforms I'm Experienced With
Stats
Hours spent producing AI video creatives
Hours spent producing AI video creatives
Hours studying direct response, Halbert, Schwartz, Ogilvy, Kennedy, etc.
Hours studying direct response, Halbert, Schwartz, Ogilvy, Kennedy, etc.
Verticals worked in
Verticals worked in
Funnel Variations (Advertorial, Listicle, Quiz Funnel, VSL, Short-Form Sales Page, Straight to PDP, etc.)
Funnel Variations (Advertorial, Listicle, Quiz Funnel, VSL, Short-Form Sales Page, Straight to PDP, etc.)
MY PROCESS
My nitty-gritty hands-on approach to handling creative strategy.
04
MY PROCESS
My nitty-gritty hands-on approach to handling creative strategy.
MY PROCESS
My nitty-gritty hands-on approach to handling creative strategy.
01 Customer & Vertical Research
I want to know everything your customer has ever thought, felt, and tried. Every competitor, every funnel, every complaint, every 2am Reddit rant nobody else bothers to read.
01 Customer & Vertical Research
I want to know everything your customer has ever thought, felt, and tried. Every competitor, every funnel, every complaint, every 2am Reddit rant nobody else bothers to read.
01 Customer & Vertical Research
I want to know everything your customer has ever thought, felt, and tried. Every competitor, every funnel, every complaint, every 2am Reddit rant nobody else bothers to read.
02 Core Documents
From the research, I build a full psychological profile of your customer and a map of every belief they need to move through before they act.
02 Core Documents
From the research, I build a full psychological profile of your customer and a map of every belief they need to move through before they act.
02 Core Documents
From the research, I build a full psychological profile of your customer and a map of every belief they need to move through before they act.
03 Punch-In-The-Gut Concepts
Now I know what they believe and what they need to believe next. Every concept gets built around that sequence.
03 Punch-In-The-Gut Concepts
Now I know what they believe and what they need to believe next. Every concept gets built around that sequence.
03 Punch-In-The-Gut Concepts
This is where I actually sit down and start writing things out. Now I know what they believe and what they need to believe next. Every concept gets built around that sequence.
04 Production, Funnel & Media Buying
Strategy is locked. Now AI comes in. Storyboarding, image generation, copy builds, format variations, everything is tweaked from a DR copywriting standpoint. Creatives delivered in days. Creatives delivered in days. Then I track what the data says, kill what is not working, and push what is. KPIs, funnel performance, conversion points, all of it gets watched and adjusted until the numbers move.
04 Production, Funnel & Media Buying
Strategy is locked. Now AI comes in. Storyboarding, image generation, copy builds, format variations, everything is tweaked from a DR copywriting standpoint. Creatives delivered in days. Then I track what the data says, kill what is not working, and push what is. KPIs, funnel performance, conversion points, all of it gets watched and adjusted as we start scaling.
04 Production, Funnel & Media Buying
Strategy is locked. Now we begin storyboarding, image generation, copy builds, format variations, everything is tweaked from a DR copywriting standpoint. Creatives delivered in days. Creatives delivered in days. Then I track what the data says, kill what is not working, and push what is. KPIs, funnel performance, conversion points, all of it gets watched and adjusted until the numbers move.
Tell me everything.
lahndonhomola@gmail.com
Tell me everything.
lahndonhomola@gmail.com
Tell me everything.